Over the last year, ISG has generated massive numbers for clients across Facebook, Instagram, and TikTok – engaging new audiences and creating untapped value opportunities for brands and sponsors.
Engagements
Audience Growth
Video Views
We are a boutique brand management agency specializing in creative digital content development for athletes, brands, and events. We curate individualized and brand-centric strategies to develop meaningful connections with unique audiences and potential partners. Bringing expertise in digital strategy, content development, and brand activation, ISG provides representation and creative services for athletes and brands to support growth of their digital footprint, bringing their content development further into alignment with trends of the mainstream global sporting industry.
Chief Creative Officer
Taylor is an accomplished creative in the equestrian space with six years of experience in content creation, social strategy, and digital activation development. Previously, she served as the Social Media Manager at US Equestrian where she managed over 25 platforms across Facebook, Instagram, Twitter, TikTok, and YouTube. Under her guidance, US Equestrian generated the most engagements on Instagram during the 2020 Olympic Games, outperforming all other Team USA affiliates and NGBs. In just one year, she grew the organization’s TikTok account to over 250,000 followers, while managing and creating content for an audience of over 1.2 million across US Equestrian’s key social platforms. Not only does she have a vast knowledge of high performance sport, she has developed and maintained strong relationships with athletes, sponsors, and shareholders across the disciplines.
Chief Operations Officer
Caitlin brings over 10 years of sport and event operations experience to ISG. She has worked on many major championship events, both in operations and sport management, and worked closely with National Federations across the FEI disciplines. She specializes in logistics and operations management, ranging from sport logistics to venue buildouts, field of play preparation, and sponsorship activations, bringing a detail-oriented approach of execution to the sport’s most elite competitions and venues. She has worked with athletes, teams, and National Federations at boutique and championship events around the world to showcase the best of equestrian sport. Caitlin is passionate about high performance sport and combines her expertise in venue management and logistic operations to produce quality competition experiences for both competitors, partners, and fans.
Chief Social Strategist
Formidable with a camera and an expert in content development, Tayler started her career with US Equestrian as a part of the Social Media team in 2018, before branching out on her own in 2020 to focus on the Western/Rodeo space, working for major rodeos across the midwest with her own Tayler Bicandi Media. Joining ISG in 2022, Tayler has brought her talents of identifying trends and her eye for content performance to help increase engagement and fanbases for ISG clients across platforms with resounding success. Tayler graduated from University of Oregon in Eugene, Oregon.